Content Strategy Manager

Profile

u003cpu003eu003cspan style=font-weight: 400;\u003eOver the past 15 years, we have seen a shift in the focus of business models across every industry – from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the “Subscription Economy” a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it: u003c/spanu003eu003ca href=****style=font-weight: 400;\u003eSubscribedu003c/spanu003eu003c/emu003eu003c/au003eu003cspan style=font-weight: 400;\u003e.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eCompanies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever growing set of digital services.u0026nbsp;u003c/spanu003eu003c/pu003enu003cpu003eu003cstrongu003eOur vision is simple: u003c/strongu003eu003cspan style=font-weight: 400;\u003ewe call it “The World Subscribed.” It’s the idea that one day every company will join the Subscription Economy -- u003c/spanu003eu003ca href=****style=font-weight: 400;\u003ea $1.5 Trillion opportunityu003c/spanu003eu003c/au003eu003cspan style=font-weight: 400;\u003e by 2025 according to UBS.u003c/spanu003eu003c/pu003enu003cpu003eu003cstrongu003eOur mission:u003cspan style=font-weight: 400;\u003e to power the world’s best companies to win in the Subscription Economy.u003c/spanu003eu003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eThe Teamu003c/strongu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eOur Marketing team plays a pivotal role in evangelizing the subscription economy and sustaining Zuora’s rapid global growth. ZEO marketers are world-class storytellers and strategic campaign builders. We are a design-driven organization that loves to collaborate, innovate, and tackle tough technical and conceptual projects. Traditional cookie-cutter B2B marketing is taboo here. Instead, with everything we do — from marketing operations to brand design — we strive to create original solutions and stand out from the crowd. We are energized by our work, inspired by our team, and always looking to take our marketing to the next level.u003c/spanu003eu003c/pu003enu003cpu003eu003cstrongu003eWHAT YOU’LL ACHIEVEu003c/strongu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eReporting to the Director of Content Strategy, this is a role that requires hands-on content u0026amp; communications expertise.u0026nbsp;u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eThe ideal candidate is a content marketing professional with a strong writing background, excellent story-telling skills, and extensive experience within B2B Marketing organizations. You are an audience focused, and data-minded strategist – able to construct a content strategy with a measurement framework that connects to business results.u0026nbsp; You will execute on our content strategy, helping craft and evangelize our mission of helping the world’s best companies succeed in the subscription economy.u0026nbsp;u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003ePartner with a team of audience marketers and product strategists in producing compelling content and messaging that supports brand awareness, industry thought leadership, customer advocacy, engagement, and retention goals across the company, while continuously identifying trends and opportunities to amplify the Zuora brand.u0026nbsp; You will employ a heavy bias toward delivering a high-value content, messaging, and assets across owned, earned, and partnered media channels including press, blogs, videos, social media, eBooks, event keynotes, and more.u0026nbsp;u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eExecutive communications experience includes a must, as this is a highly visible leadership role that engages with all aspects of the business, including Finance, Product Management, Customer Success, Investor Relations, C-Suite Executives, and more.u003c/spanu003eu003c/pu003enu003cpu003eu003cstrongu003eYOUR ABILITIES u0026amp; RESPONSIBILITIESu003c/strongu003eu003c/pu003enu003culu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eBe a strategic advisor to senior marketers, helping to clarify business objectives, define key messages, and differentiate Zuora.u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003ePush Zuora brand u0026amp; messaging to new levels of excellence and work with global, cross-functional teams to ensure its quality executionu0026nbsp;u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eEmphasis on strategy, innovative storytelling, and delivering creative excellence.u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eOversee, and manage the content marketing strategy for a business; Increase brand awareness and conversion rates.u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eHands-on content u0026amp; communications expert, with skills to build and develop a content strategy.u0026nbsp;u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eAudience focused, and data-minded strategist - collect information about the different types of customer personas the business is targeting; perform extensive research and analysis on customer thoughts, and then devise content strategies to convert new and existing customers; Content creation, curation, planning, and research.u0026nbsp;u0026nbsp;u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eCommunications and content marketing professional with a strong writing background, excellent story-telling skills, and extensive experience developing content. B2B Marketing experience is a plus; however we welcome anyone with a strong portfolio and a proven track record of delivering high-quality content at scale.u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eExecute a global communications and editorial plans that map to brand, customer engagement, growth, retention, and account-based strategiesu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eConnect company mission and vision into brand campaigns, content strategies, engaging event experiences, valuable customer assets, strategic communications, and high-performing web experiences that drive growth for the business.u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003ePerforming exhaustive research to gain in-depth knowledge of all customer personasu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003ePerforming extensive research and analysis on consumer thoughts and trendsu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eCreating specifications and content appropriate for the brand's customer personasu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eProject management experience will be key to Improve content development processes and procedures, making them efficient and scalableu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eDefine framework for content performance (KPIs u0026amp; measurement system) and share insights gained to ensure we demonstrate the value of our evolving content marketing strategy.u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eBest-in-class standards for content quality across a range of formats e.g. written, visual, video, news, hybrid live/event-based content both on and offlineu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003ePassion for the market and opportunity Zuora is pursuing, challenges the status quo, and strives for the best customer experienceu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003e5 years of content u0026amp; communications experience; preferably in the technology industry and/or SaaSu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eFantastic critical thinking, agility, and attention to detailu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eJournalist or newsroom background is a plus.u003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eBenefits*u003c/strongu003eu003c/pu003enu003culu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eCompetitive compensation, company equity, and retirement programsu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eMedical, dental and vision insuranceu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003ePaid holidays and “wellness” days and company wide winter breaku003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eGenerous, flexible time offu0026nbsp;u003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003e6 months fully paid parental leaveu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eLearning u0026amp; Development stipendu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eOpportunities to volunteer and give back, including charitable donation matchu003c/spanu003eu003c/liu003enu003cli style=font-weight: 400;\u003eu003cspan style=font-weight: 400;\u003eFree resources and support for your mental wellbeingu0026nbsp;u0026nbsp;u003c/spanu003eu003c/liu003enu003c/ulu003enu003cpu003eu003cemu003eu003cspan style=font-weight: 400;\u003e*Specific benefits offerings may vary by countryu0026nbsp;u003c/spanu003eu003c/emu003eu003c/pu003enu003cpu003eu003cstrongu003eAbout Zuorau0026nbsp;u003c/strongu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eAs the Subscription Economy leader, Zuora empowers today’s innovative companies to nurture and monetize direct, digital relationships. Our award-winning multi-product portfolio now includes Zuora Revenue, Zuora Collect and Zuora Central Platform. More recently, we’ve added subscription experience platform Zephr to our family, further expanding our capabilities to serve as an intelligent hub that monetizes the complete quote to cash and revenue recognition process at scale.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eThrough our combination of technology and expertise, Zuora (NYSE: ZUO) helps more than 1,000 companies around the world, including BMC Software, Box, Caterpillar, General Motors, Penske Media Corporation, Schneider Electric, Siemens and Zoom nurture and monetize direct, digital customer relationships. Headquartered in Silicon Valley, Zuora operates offices around the world in the U.S., EMEA, APAC and LATAM.u003c/spanu003eu003c/pu003enu003cpu003eu003cstrongu003e“ZEO” Cultureu003c/strongu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eAt Zuora, we’re building an inclusive, high-performance culture that every ZEO wants to subscribe to. We want ZEOs at every level to feel valued, included, and inspired to innovate, connect and collaborate authentically as we pioneer the Subscription Economy. You’ll be empowered to think like an owner, take initiative and together, with the support of your team you’ll push each other to the next level and help transform business models everywhere.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eTo learn more visit u003c/spanu003eu003ca href=****style=font-weight: 400;\u003ewww.zuora.comu003c/spanu003eu003c/au003eu003c/pu003enu003cpu003eu003cstrongu003eZuora is proud to be an Equal Employment Opportunity Employer.u003c/strongu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eThink, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eZuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.u003c/spanu003eu003c/pu003enu003cpu003eu003cspan style=font-weight: 400;\u003eWe encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.u003c/spanu003eu003c/pu003enu003cpu003eu0026nbsp;u003c/pu003e}

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