Senior Director Go-to-Market Operations - CALVIN KLEIN

Profile

POSITION SUMMARY:  The Senior Director, GTM Operations is responsible for leading and establishing the global GTM operating model for the Global Consumer Marketing Organization (CMO). Working heavily with Project Management, Creative, and Marketing teams and our cross-functional stakeholders in Product, Merchandising, and Retail, this role is responsible for developing strategic and efficient workflows and processes that will guide and inform CMO teams in how to effectively bring campaigns from strategy to launch.  This leader is also responsible for leading a cross-functional team against special CMO level programs for implementation.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

GTM Operations:

DUTIES AND RESPONSIBILITIES:

Experience:

• 10+ years of marketing or project management experience with strength in cross-functional collaboration, driving complex projects and marketing initiatives

• Strong background in the fashion, retail or consumer goods industries, advertising also a plus

• Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in own areas of scope and cross-functional projects and activities

• Broad understanding of the end-to-end processes of key marketing functions

• Forward-thinking with a balance of analytical and visionary thinking; proven success developing and implementing new, innovative ideas and processes

• Progressive experience in business process design with clear understanding of cross-functional stakeholders and teams

• Strong business acumen to understand and apply new processes effectively to support Calvin Klein existing and planned future business priorities

Education:   

Bachelor’s Degree, Master's degree or MBA preferred (or equivalent work experience)

Skills

Strategic Leadership – Collaborate in the setting of goals and defining the strategy for the GTM operations function, developing organizational capability and process modeling on how we work together across the organization for marketing campaigns. Leads the implementation across cross-functional stakeholders within the CMO organization and beyond

• Models leadership behaviors that are grounded in Calvin Klein Mission and Values

• Leads implementation of transformation initiatives for GTM processes and operating model

• Cultivates a culture of agility and nimbleness; adapting processes and workflows to meet the needs of the organization and its stakeholders

• Influences multiple and varied stakeholders at different levels across the organization to align with the business direction and processes

• Champions change leadership while staying attuned to the evolving needs of the team and the broader organization

Planning and Execution - Developing strategic and operational plans for Calvin Klein Global Consumer Marketing Organization - managing execution and measuring results

• Identifies opportunities for GTM and business process transformation. Gains executive support and alignment for prioritization of those opportunities

• Collaborates across program, functional and business leads to develop and manage objectives, scope, budget and timelines for key projects/initiatives

• Develops and executes communication strategies to drive change management, in support of new processes and ways of work

• Build and maintain strong working relationships with cross-functional partners to ensure clarity and alignment around vision/direction of the CMO GTM process, key strategic decisions and business performance

Project Management Leadership – Leading project management for key CMO-level projects

• Foster cross-functional collaboration among key project stakeholders to drive project progress forward

• Model communication excellence for project planning, alignment, and decision-making

• Documenting risks and issues along with mitigation to solve

• Develop project timeline and key milestones and ensure they are met

• Champion and operationalize best practice processes

• Ability to influence without direct authority, especially with senior executives

• Strong communicator, both written and verbal, with ability to facilitate and gain alignment in cross-functional meeting settings

Internal:  Product, Merchandising, Retail Business Channels, Regional Marketing / Business Leaders, PMO, Marketing, Creative, Store Design & Visual Merchandising, eCom/CK.com, Brand and Corporate Communications

External:  External vendors and consultants, licensees

SUPERVISORY RESPONSIBILITIES:

Direct:  Global GTM Operations; Project and Program Management

DECISION MAKING:  Makes strategic decisions on the GTM operating model and process. Works in partnership with CMO, NA, and Regional senior leaders to define roles and responsibilities and project structure

RESOURCEFULNESS/CREATIVITY:  Continue to create new procedures and identify best solutions to improve efficiency globally. Must be flexible and resourceful to changing opinions to create effective global operating model for GTM processes that fosters collaboration and innovation and delivers strong business/financial impact

ENVIRONMENT:  Fast-paced environment with constant change. Thrives in a test-and-learn environment. Ability to shift direction and change course

,title:Senior Director, Go-to-Market Operations - CALVIN KLEIN,datePosted:2021-05-07T00:00:00.000 0000,@context:****Marketing Specialist, Senior Brand Strategist, Marketing Lead, Director of Digital Business Development, Senior Marketing Manager, Senior Director of Marketing, Head of Digital Marketing Strategy, Marketing Manager, Channel Marketing Specialist, Senior Marketing Advisor} Senior Director, Go-to-Market Operations - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

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