Lead Writer

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Lead Writer

Houston - United States

As part of a collaborative team, the Writer works closely with MarCom Managers, product champions, field engineers, and subject matter experts to develop clear, compelling copy for customer-facing print and digital collateral.

Role and Responsibilities:

Work with others on the creative team to ensure that marketing collateral is completed on brand, on time, and to editorial quality standards

Understand Schlumberger business goals and key differentiators as well as competitors’ offerings

Edit marketing collateral as needed while adhering to an internal communications handbook and style guidelines

Determine the target audience and how Schlumberger products and services benefit the customer

Craft content and positioning statements that serve as the basis of all associated marketing materials and collateral

Manage collateral development workflow to ensure timely completion

Work closely with digital content analysts to optimize content strategy based on digital consumption trends

Keep up to date about the oil and gas industry and how that affects marketing and content strategy

Upload new content and revise existing content as needed in Sitecore content management system (CMS)

Apply versatile communication and problem-solving skills while using knowledge of changing market trends and competitor marketing initiatives and messaging.

Take the lead in exploring new, impactful messaging directions and channels, while adhering to Schlumberger brand standards and web best practices and conveying domain knowledge clearly.

Interpret technical and market information from the MarCom Managers, Product Champions, and subject matter experts (SMEs), while interacting and communicating effectively with these internal clients.

Develop metrics to measure marketing campaigns alongside the stakeholders and Art Director, which will help guide the campaign and course correct as needed during campaign implementation.

Take responsibility for understanding project challenges, goals, and vision.

Manage multiple assigned projects or tasks.

Work with stakeholders and Art Director to provide clear direction at the start of a project and follow through by mentoring writers, helping to guide their efforts and maintain communication and brand standards through the review process.

Inspire creativity, innovative thinking, and focused effort in the development of strong messaging.

Train, develop, and mentor writers.

Produce (refine or initiate) high-quality marketing copy that adheres to brand and communications standards while maintaining marketing messages across multiple product lines.

Qualifications and Experience:

Essential requirements

Undergraduate degree in Marketing, Advertising, Journalism, English, or equivalent major

Excellent editing, writing, spelling, and grammar and language usage ability

Experience writing for E&P industry

Strong creative, teamwork, project management, personnel management, and organizational skills

Working knowledge of basic HTML or Sitecore CMS experience

Understanding of marketing basics; excellent communication and interpersonal skills

Exemplifies professionalism to staff and internal clients

Possesses excellent creative, teamwork, organizational, project and time management skills together with the ability to manage multiple projects simultaneously

Candidates must be able to legally work and reside in the US, without sponsorship

Core competencies

Proficiency in Sitecore CMS—Ability to upload and create new content Creative Thinking—Bring compelling new ideas to campaigns based on personas

Teamwork—Work with Art Director and stakeholders on campaigns

Stakeholder Customer Service—Anticipate stakeholder needs with professional tact

Leadership—Lead by example and create high-quality content that adheres to Communications Handbook Persuasive Communication—Ability to present ideas to stakeholders and Art Director

Project Management—Ability to manage multiple campaigns

Persona Research—Understand the intended target audience to customize messaging

Editorial Guidelines Compliance—Adhere to the editorial style set forth in the Communications Handbook and strive to minimize mistakes and editorial errors

Interpersonal Awareness—Understand and respect others

SEO Knowledge—Understand SEO best practices, keyword research, and reviewing Google Analytics dashboards in Data Studio

Preferred requirements

Strong domain knowledge of well, surface, subsea, and midstream production systems, including completions and downhole artificial lift systems, wellheads and surface production pumps, subsea equipment and processing, and process facilities and production technologies

Knowledge of Oilfield terminology and business practices

Familiar with the Chicago Manual of Style

Experience with project management systems

5 years’ experience in professional writing, editing, communication, web writing, marketing, working with creative teams, and project management

Additional experience in multiple domains and technical challenges

Schlumberger is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law.

Schlumberger is a VEVRAA Federal Contractor- priority referral Protected Veterans requested.

Company info

Schlumberger Limited
Website : http://www.slb.com