Specialist Brand IMC

Profile

Comcast brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Specialist, Brand IMC is responsible for assisting in the creative development, execution, and implementation of Integrated Brand Marketing Communications campaigns. In partnership with the broader Integrated Marketing Communications team, key business leads, and cross-functional partners, the Specialist will assist with the execution of IMC programs that align to and achieve brand and business objectives, including but not limited to driving awareness and consideration for the Xfinity brand. Primary activities include collaborating on communications plans, assignments, briefings, conceptual creative development, creative reviews, internal reviews, creative production, trafficking, and coordination of all creative needs across key business and media segments. Works with moderate guidance in own area of knowledge and reports to Senior Manager, Brand IMC.

Job Description

Core Responsibilities

Key player in managing the agency relationship day to day and drives execution excellence by tackling timelines, deliverables and trafficking of creative.

Communicates IMC project requirements and coordinates with agency to ensure project completion.

Reviews all Brand IMC creative to ensure alignment and consistency with established campaign strategy and messaging.

Assists in creative execution across all media (TV, radio, digital, print, OOH, etc.)

Partners with media services to execute relevant media plans for marketing programs to drive brand awareness and consideration.

Partners with and provides guidance to the broader IMC & cross-functional teams to ensure messaging and creative consistency across all marketing channels.

Provides creative development and messaging support for divisional marketing team to achieve brand goals.

Works closely with legal to ensure compliance of all communications.

Manages project budgets.

Assists with multiple projects simultaneously.

Follows through to ensure that deadlines are met and deliverables meet specifications.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

Other duties and responsibilities as assigned.

Education Level - Bachelor’s Degree or Equivalent

Field of Study – Marketing, communications, advertising, media or related field

Years Experience – Generally requires 2-5 years related experience

Other Specific skills:

Excellent written/verbal communications skills and strong presentation skills

Relationship-building, negotiation and influencing skills

Understanding of digital/mobile/social media landscape and KPIs

Agency management skills

Excellent analytical, quantitative, organizational and prioritization skills

Must be innovative, proactive and a strong team player

Working knowledge of Microsoft Office Suite

Works well under pressure and tight deadlines

Experience with project management of large-scale initiatives

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com